Impact of Advertisements on Webpage Design and User Engagement - A Review from HCI Perspective
As the world of advertising is shifting from physical media and television to online and mobile mediums, it is essential that webpage designers plan for and incorporate advertisements into website design decisions. The design of a web page influences the engagement of visitors on the web page as well as the success of the website in terms of serving its content to its audience and in terms of advertisement revenue. Advertisement contents also have a direct impact on web page design, which eventually affects the engagement of the web visitors. In this paper, we review the impact and importance of advertisement on the web page design from Human-Computer Interaction (HCI) perspective. We explored trends in advertising, advertisement types, psychological aspects in web design, and pulled these concepts together to better understand the effect that online advertising has on web page design.
Keywords: Online Advertisements, Webpage Design, User Engagement, Human-Computer Interaction.
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ABOUT THE AUTHORS
Razib Iqbal
Dr. Razib Iqbal’s academic background is in Computer Science. He earned a Bachelor's degree from North South University, Bangladesh in 2004. He received his Master’s and PhD degrees from University of Ottawa, Canada in 2006 and 2011, respectively. From 2011-2014, Dr. Iqbal worked at Bridgewater Systems division of Amdocs as Development Expert. He then started his academic career at Valley City State University as an Assistant Professor of Software Engineering. Dr. Iqbal joined the Missouri State University faculty in Fall 2015 as an Assistant Professor in the Department of Computer Science. His academic and professional experiences are in the areas of Multimedia communications, Software engineering, and Quality assurance. He has published over 20 peer-reviewed articles in the leading journals, conferences and workshops. He also served on the technical program committees and editorial boards of various international conferences and journals in his research areas.
Tarah Cleveland
Ms. Tarah Cleveland is a senior Software Engineering student with a minor in Computer Science at Valley City State University (VCSU), North Dakota, USA. Ms. Cleveland will begin her industry affiliation at Target Corporation in Minneapolis, Minnesota in May 2016. She received numerous co-curricular and extra curricular awards while pursuing her bachelor’s degree in VCSU. In May 2015, Ms. Cleveland received both Best in Show and Viewer's Choice awards for her research work presented at the VCSU Scholar Symposium.
Jamil Saquer
Dr. Jamil Saquer received a B.S. in Mathematics from Birzeit University in 1993, M.S. in Computer Science from the American University in Washington, D.C. in 1995, and Ph.D. in Computer Science from the University of Nebraska – Lincoln in 2000. Dr. Saquer has been teaching Computer Science courses and conducting research at Missouri State University since 2000. His primary research interests are in Formal Concept Analysis, Data Mining and Web Technologies. He is on the editorial board of The International Journal of Data Mining, Modelling and Management (IJDMMM).
Razib Iqbal
Dr. Razib Iqbal’s academic background is in Computer Science. He earned a Bachelor's degree from North South University, Bangladesh in 2004. He received his Master’s and PhD degrees from University of Ottawa, Canada in 2006 and 2011, respectively. From 2011-2014, Dr. Iqbal worked at Bridgewater Systems division of Amdocs as Development Expert. He then started his academic career at Valley City State University as an Assistant Professor of Software Engineering. Dr. Iqbal joined the Missouri State University faculty in Fall 2015 as an Assistant Professor in the Department of Computer Science. His academic and professional experiences are in the areas of Multimedia communications, Software engineering, and Quality assurance. He has published over 20 peer-reviewed articles in the leading journals, conferences and workshops. He also served on the technical program committees and editorial boards of various international conferences and journals in his research areas.
Tarah Cleveland
Ms. Tarah Cleveland is a senior Software Engineering student with a minor in Computer Science at Valley City State University (VCSU), North Dakota, USA. Ms. Cleveland will begin her industry affiliation at Target Corporation in Minneapolis, Minnesota in May 2016. She received numerous co-curricular and extra curricular awards while pursuing her bachelor’s degree in VCSU. In May 2015, Ms. Cleveland received both Best in Show and Viewer's Choice awards for her research work presented at the VCSU Scholar Symposium.
Jamil Saquer
Dr. Jamil Saquer received a B.S. in Mathematics from Birzeit University in 1993, M.S. in Computer Science from the American University in Washington, D.C. in 1995, and Ph.D. in Computer Science from the University of Nebraska – Lincoln in 2000. Dr. Saquer has been teaching Computer Science courses and conducting research at Missouri State University since 2000. His primary research interests are in Formal Concept Analysis, Data Mining and Web Technologies. He is on the editorial board of The International Journal of Data Mining, Modelling and Management (IJDMMM).
