Friday 3rd of May 2024
 

An Investigation about obstacles of Mobile Commerce in Iran (A case study in Saravan City)


Baqer Kord, Dawood Karimzadegan and Mehrab Omara

The main purpose of the present paper is an investigation about obstacles and challenges in development of mobile commerce in Iran. To notice the present infrastructure and the ratio of high influence of mobile commerce and its availability and being at the hand of common people as one of main tools in mobile commerce, in the world as well as in Iran, people have tendency and are going for mobile commerce and it is also attracting general attentions of people. In this paper it investigate the unique benefits of mobile commerce using a descriptive field survey to access barriers and obstacles which are facing to the development of mobile commerce. Samples and statistical research population are teachers in Saravan city of Sistan and Baluchestan in south of Iran which are using mobile phone for paying light and water bills or doing business and financial transactions. The samples were choosing among 300 of so-call teachers which selected in order random tools of data collection was questionnaire which collected after 15 days. The data were analyzed by SPSS software. The result of this analysis is showing that information technology, in the development of mobile commerce is facing many problems and challenges such as: the limitation in extension of internet band, inappropriate user accepted connector mobile equipments, none existence of using mobile commerce culture in trade, lack of the security feeling for users technical equipment limitations and also mobile network stability. And scale of importance of each one from the view of users is different. At the end to overcome these problems and barriers and to accelerate the development of mobile commerce which is the requirement of the modern life, with the results based on and come out from the present paper some strategies are going to be shown.

Keywords: E-commerce, Mobile commerce, Mobile devices, The challenges of technology, Mobile commerce applications.

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ABOUT THE AUTHORS

Baqer Kord
Faculty of School of Management University of Sistan and Baluchestan,Zahedan,Iran

Dawood Karimzadegan
Faculty of School of Management University of Payamnoor,Tehran,Iran

Mehrab Omara
Student of MIT of Payamnoor,Tehran,Iran


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