Decision Support System using Artificial Neural Network for Managing Product Innovation
The firms capability to develop product innovation and successfully launch new products has been regarded as crucial determinant in sustaining a firm\'s competitive advantage. Firms have been faced with a complicated problem in selecting innovation development project. From review of the related studies we found two groups of capability; firms innovative capability and firms new product development capability together with the external competitive environment factor are the factors influence the successful development of product innovation. We use the Artificial intelligence; Artificial Neural Network (ANN), to develop the decision support system concerning the selecting of product innovation development projects and found that The ANN model provide a fast, flexible and strong predictive ability for selecting the product innovation development project.
Keywords: Artificial Intelligence, Artificial Neural Networks, Innovation Capability, New Product Development Capability, Product Innovation.
Download Full-Text
ABOUT THE AUTHORS
Noppakorn Klintong
Ph.D. Student
Pakpachong Vadhanasindhu
Associate Professor
Natcha Thawesaengskulthai
Assistant Professor
Noppakorn Klintong
Ph.D. Student
Pakpachong Vadhanasindhu
Associate Professor
Natcha Thawesaengskulthai
Assistant Professor
