Existing Trends and Techniques for Web Personalization
In the recent few decades the World Wide Web has become the biggest and most popular way of communication and information dissemination. World Wide Web is a huge repository of web pages and links and the volume of information available on the internet is increasing exponentially as approximately one million pages are added daily. The existence of such abundance of information, in combination with the dynamic and heterogeneous nature of the web, makes web site exploration a difficult process for the average end user. So in spite of the fact that users are provided with more information and service options, the average end users may not get the #8213;right#8214; information only, in what they are interested in. with the explosive growth of the number and the complexity of information resources and the advent of e-services; it has become more difficult to access relevant information from the Web. One of the recent advances throughout this decade has been the evolution of the web personalization to address the requirement of effective web navigation and now the web personalization has become an indispensable tool for both Web-based organizations and for the end users to deal with the content overload. In this paper we highlight a comprehensive overview of the personalization process and various web personalization Techniques and the significance of studying the evolving nature of the Web personalization because most major internet companies are implementing their personalization systems. Since a lot of work has already been done and there is still much more to do, we are focusing here on what we have currently in this area, particularly the techniques to highlight the prominent features to provide support for web personalization.
Keywords: web personalisation, web usage mining, web mining, wen content mining, web structure mining
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ABOUT THE AUTHORS
Rajesh K Shuka
Rajesh K Shukla is doing his PhD from RGPV, Bhopal. He has been teaching in different Engineering Institution since last 14 years. He has published 5 books and almost 20 research papers in International and National Journals. He is currently working as Head of Department of Computer science in SIRT, Bhopal.
Sanjay Silakari
Dr Sanjay Silakari is currently working as a professor in Department of Computer Science and Engineering in UIT, RGPV Bhopal. He is also the Dean of CSE/ IT in RGPV Bhopal. He has having more than 20 Years of Teaching Experience and published several research papers in International and National Journals. He has also authored the book on \"Basic Computer Engineering\"
P K Chande
Dr. P.K. Chande has more than 25 years of experience in teaching, research, consulting industry and administration. He has headed Maulana Azad National Institute of Technology (A deemed University), Bhopal as Director & Professor of IT. He has also headed Shri. GS Institute of Technology & Science, Indore and was Corporate Head at Mahindra British Telecom Limited, Pune, where he was responsible for the development of Mahindra Institute of Software Engineering & Management in collaboration with the US Universities. He was also the Visiting Professor at Kumamoto Unversity, Japan.Dr. Chande has pursued research and professional activities at national/ international levels in the areas like Fault Tolerant Systems, Networks, Multi-processors, Real Time Knowledge Bases Systems, Intelligent Automation, Medical Informatics, Human Centric System, Smart Vehicular Systems, etc. He has guided 7 Ph.Ds and has published more than 80 research papers in international/national journals/conferences.He is recipient of various national & international honours & awards, viz, International Scholarship Award by Society of Instrument & Control Engineering, Japan, FANUC Japan scholarship, Anna University National Award for Best Academics 1996, Pt. Lajja Shankar Jha Award for Outstanding Contribution to Technology, Radhakrishnan Award 1992 for research contribution in multiprocessor performance, etc, and he is member of various Institutional and professional bodies. He was invited to deliver the MS Ramanujam Memorial Lecture on the occasion of Seventh Institution of Engineers\' National Convention of Computer Engineers on the topic of Information Security.Currently Dr P K Chande is the Group Director of Truba Group of Institutions.
Rajesh K Shuka
Rajesh K Shukla is doing his PhD from RGPV, Bhopal. He has been teaching in different Engineering Institution since last 14 years. He has published 5 books and almost 20 research papers in International and National Journals. He is currently working as Head of Department of Computer science in SIRT, Bhopal.
Sanjay Silakari
Dr Sanjay Silakari is currently working as a professor in Department of Computer Science and Engineering in UIT, RGPV Bhopal. He is also the Dean of CSE/ IT in RGPV Bhopal. He has having more than 20 Years of Teaching Experience and published several research papers in International and National Journals. He has also authored the book on \"Basic Computer Engineering\"
P K Chande
Dr. P.K. Chande has more than 25 years of experience in teaching, research, consulting industry and administration. He has headed Maulana Azad National Institute of Technology (A deemed University), Bhopal as Director & Professor of IT. He has also headed Shri. GS Institute of Technology & Science, Indore and was Corporate Head at Mahindra British Telecom Limited, Pune, where he was responsible for the development of Mahindra Institute of Software Engineering & Management in collaboration with the US Universities. He was also the Visiting Professor at Kumamoto Unversity, Japan.Dr. Chande has pursued research and professional activities at national/ international levels in the areas like Fault Tolerant Systems, Networks, Multi-processors, Real Time Knowledge Bases Systems, Intelligent Automation, Medical Informatics, Human Centric System, Smart Vehicular Systems, etc. He has guided 7 Ph.Ds and has published more than 80 research papers in international/national journals/conferences.He is recipient of various national & international honours & awards, viz, International Scholarship Award by Society of Instrument & Control Engineering, Japan, FANUC Japan scholarship, Anna University National Award for Best Academics 1996, Pt. Lajja Shankar Jha Award for Outstanding Contribution to Technology, Radhakrishnan Award 1992 for research contribution in multiprocessor performance, etc, and he is member of various Institutional and professional bodies. He was invited to deliver the MS Ramanujam Memorial Lecture on the occasion of Seventh Institution of Engineers\' National Convention of Computer Engineers on the topic of Information Security.Currently Dr P K Chande is the Group Director of Truba Group of Institutions.
